We set out to reinvent the entire seafood experience. I’m Jake, founder of PrimeFish and the fourth generation in my family to work in this industry — but what we’re building here is something completely new. For decades, seafood has been stuck in the past. It’s been complicated, messy, and inconsistent, and the truth is that the best products rarely make it to the people who actually want them. I saw an opportunity to create something better — something designed for home consumers who want clean, beautiful, effortless seafood they can trust.

So we built it ourselves. We created LUXPACK™ because the seafood we wanted didn’t exist anywhere. We engineered a new way to bring premium seafood directly to your door with no shortcuts, no repackaging, and none of the “industry standard” compromises that have held this category back for so long. And here’s the biggest difference: our seafood looks and presents unlike anything else in the world. Every crab and lobster product we make is hand-shucked by real people, kept in whole, recognizable pieces, and arranged in a single, beautiful layer. Everything is fully cooked, individually quick frozen, and visible right through the packaging so you always know exactly what you’re getting.

There is nothing else like it — not in grocery stores, not in seafood counters, not from distributors, and not on any other website. Our Snow Crab Meat, Lobster Claw Meat, and Lobster Knuckle Meat are exclusive to PrimeFish because we designed them from the ground up to be cleaner, easier, and visually stunning. This is premium seafood created specifically for home cooks who care about quality and appreciate convenience.

From our headquarters in Rhode Island, we ship four days a week, delivering extraordinary seafood straight to homes across America. This is what seafood is supposed to be. This is Seafood Reinvented™.