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Orders ship Monday, Tuesday, and Wednesday each week and arrive in 1-2 business days. **See Shipping Policy for details.** Click here for $50 Welcome Gift.
Orders ship Monday, Tuesday, and Wednesday each week and arrive in 1-2 business days. **See Shipping Policy for details.** Click here for $50 Welcome Gift.

Best of Breed

New Zealand King Salmon’s classical breeding programme has produced nine generations of King salmon, creating over 100 distinct salmon families, chosen so that only the finest examples — with the most appealing taste, texture, colour and size — are carried forward to the next generation.

Through this programme a unique breed, called Ōra King, genetically distinct from any other King salmon found in New Zealand or the world was created.

Shipping & Packaging Information

All orders ship frozen in an insulated box with dry ice and gel packs. Due to the perishable nature of our products and the extra care required to ship them, we do have premium shipping rates. Our premium rates reflect the quality of our product and the care we take to ensure it arrives at your door in perfect condition.

Free Shipping on orders $300 or $350+ depending on location.

Shipping & Packaging Information

All orders ship frozen in an insulated box with dry ice and gel packs. Due to the perishable nature of our products and the extra care required to ship them, we do have premium shipping rates. Our premium rates reflect the quality of our product and the care we take to ensure it arrives at your door in perfect condition.

Free Shipping on orders $300 or $350+ depending on location.

Ōra King is to Salmon as Wagyu is to Beef

The naturally high oil content in Ōra King Salmon can be seen in the striking marbled fat lines within the bright orange flesh, instantly drawing comparison to Wagyu.

Rich, Buttery Flavor and Silky Texture

The flavor profile is also often described as being more mild and less "fishy" than other types of salmon, with a delicate sweetness and a hint of nuttiness. The fish's diet of sustainable seafood and naturally occurring algae contributes to its unique taste and texture.

Committed to Sustainability

Focused on creating the world’s finest King salmon whilst responsibly managing our resources for the long term. Fish welfare is a priority. A healthy, low-stress environment for our salmon results in higher survival rates, superior fish quality and less impact on our environment.

Watch the full length documentary:

Seafood Worth Remembering

Our Mission is to create lasting memories through seafood experiences. 

About us