LUXPACK™ IS SEAFOOD REINVENTED

PrimeFish exists because we believed seafood could be better than it was being offered.

Not incrementally better.
Fundamentally better.

LUXPACK™ is the result of that belief.

It is our exclusive system for delivering seafood the way we believe it should be experienced.
You will not find it anywhere else.

We created it. We engineered it.

WHY LUXPACK™ EXISTS

LUXPACK™ was built around a simple principle:
remove everything that does not improve the end result.

That means designing seafood around outcomes, not conventions.

Every LUXPACK™ product is built to deliver:

• Clean, whole-piece meat

• Consistent quality from pack to pack

• Control over portions and preparation

• Reliable performance across applications

This required rethinking sourcing, processing, freezing, and packaging as one integrated system.

LUXPACK™ is not a format we selected.
It is a system we built.

WHAT DEFINES LUXPACK™

Every detail of LUXPACK™ is intentional.

Whole pieces only.
Hand-shucked for integrity and appearance.
IQF frozen to preserve structure and flexibility.
Clear packaging so there are no surprises.

No fillers.
No fragmentation.
No ambiguity.

This is seafood designed with precision.

THE LUXPACK™ LINE

Once the system was built, we applied it to products that benefit most from this level of control.

LUXPACK™ SNOW CRAB (MERUS) LEG MEAT

Pure leg meat, nothing else.

Naturally sweet, clean, and visually intact.
Designed for applications where presentation and consistency matter.

This is snow crab without compromise.

LUXPACK™ SNOW CRAB (CLAW ARM) LEG MEAT

Arm meat delivers a firmer texture and deeper crab flavor.

Ideal for preparations where structure, yield, and reliability are critical.

Same LUXPACK™ standards. Different role.

LUXPACK™ LOBSTER CLAW MEAT

Lobster claw meat is prized for its tenderness and sweetness.

Kept whole so the texture and identity remain unmistakable.
Built for consistency across cold and warm preparations.

LUXPACK™ LOBSTER KNUCKLE MEAT

Knuckle meat is firm, succulent, and resilient.

Handled correctly, it performs exceptionally well where lobster needs to maintain integrity through heat.

A cut chosen for reliability and control.

EXCLUSIVE BY DESIGN

LUXPACK™ is exclusive to PrimeFish because it depends on a level of control most systems are not built to support.

From hand processing to packaging formats, every step is designed specifically for these products.

This is not a commodity approach.
It is a controlled standard.

THE STANDARD WE SET

LUXPACK™ is not a side project.
It is the core of PrimeFish.

It reflects how we think about seafood, quality, and execution.

Where it is used is secondary.
What it delivers is not.

That is what reinvention looks like.